Vehicles are like rolling computers that gather a lot of information. Some of this information is only useful briefly and stays inside your vehicle. But some information can be helpful for other things. "Connected" vehicles can share information about how you drive and how healthy your vehicle is with other interested companies. Companies can use this information to make driving better, safer, and more comfortable. Some examples of information that vehicles collect include tire pressure, how fast you're driving, how much energy you're using, and many other things.
Driving generates significant data such as vehicle location, driving behavior, and health. The data can be classified as personal (related to driving behavior and trip destinations) and non-personal (monitored by the vehicle's sensors and ECUs). The non-personal data is monitored from the vehicle's sensors and communicated between electronic control modules (ECUs). The driver generates personal data, such as driving style, behavior, and trip destinations. The combined data can create intangible assets that can help improve road safety and promote sustainable transportation.
Who Buys Vehicle Data
Several companies and organizations purchase vehicle data for various purposes, including marketing, research, and development. Here is a list of some of the primary buyers of vehicle data:
Automotive manufacturers purchase vehicle data sets to help them design and develop new vehicles that meet the needs of their customers.
Insurance companies use vehicle data to determine premiums and assess risk. They may use data such as the vehicle's make and model, age, and driving history to determine the likelihood of an accident and the cost of repairs.
Government agencies, such as the Department of Transportation and the National Highway Traffic Safety Administration, use vehicle data to monitor safety and compliance with regulations.
Telematics companies specialize in collecting data from vehicles, including location, speed, and other performance metrics. They may sell this data to other companies or use it to offer services.
Marketing and advertising companies use vehicle data to target their ads to specific audiences based on factors such as the type of car a person drives and their driving habits.
Fleet management companies use vehicle data to optimize the performance of their fleets, reduce costs, and improve safety.
Research organizations purchase vehicle data to conduct studies and analyze trends related to the automotive industry.
Some of the major companies that purchase vehicle data sets include: